Zen is a platform where text content is popular: in 2023, users spent 60% of their time on the resource studying articles and posts.
Let us repeat, if the audience finds answers to their “painful” questions on your channel, then the level of trust in you will steadily increase.
The main tools and methods by which this can be achieve:
- useful articles and life hacks . Publications should be vari. Don’t prepare only product reviews, think about the benefits vp quality email lists and interests of the audience;
- focus on materials that attract an audience . In addition to narrowing the audience, it is also necessary to recruit it.
- gamification (surveys, quizzes, questionnaires), which is now use everywhere, including Zen. You can also use Yandex Forms and collect personal data, calling for subscription to the newsletter. All this helps to attract the attention of readers and increase activity.
What criteria should an effectively operating channel meet?
Zen works on the “principle of karma”. There lead generation best practice is currently no access to the report, but the algorithms have not been rewritten, and Zen still evaluates the quality of the channel base on these indicators.
There are five of them, they are equal, each can score 20 points:
originality , not only of the text itself, but also of the topic. The ratio of pictures to text is also assess
The quality of articles is about the interaction of readers with the material.
For example, if people spent a lot of time in an article, filled out a form, solved a crossword puzzle, wrote a comment, then, accordingly, the article will be considered high-quality.
What makes content low-quality : mismatch between the title and images and the content of the article, logo/visual highlights on the vietnam data cover (even a bright smile can be considered clickbait), lack of article formatting (subheadings and bulleted lists should be used). The article should not only be interesting, but also readable;
audience engagement . This is reflected in readings – one of the key indicators from which KPIs should be built.
The user must spend at least 40 seconds in the article, otherwise the algorithm will consider the article uninteresting, and in the future this may reduce the number of impressions of your materials.
The Zen algorithm is quite “harmful”, and if it doesn’t like even one publication for some reason, it can pessimize the entire channel.
channel development . This takes into account the frequency of publications, their schedule, subscriber growth, and activity.
