When we talk about the marketing mix and the 4Ps of marketing , we often treat product, price, promotion and distribution as if they were separate elements. But when it comes to planning your advertising pricing strategy, you can’t forget that the 4 are closely related. So if you want […]
Google App Indexing is an increasingly necessary concept for mobile app companies to achieve their installation and retention goals. It is also gaining visibility and prominence in app marketing strategies , especially during their early stages. While most of the top websites have apps A recent study by Searchmetrics shows […]
Instagram has established itself as the social network for images par excellence, but it does not want to remain stagnant, and for this reason it does not stop innovating . Company profiles arrive with new tools Instagram Events will allow you to view live concerts and sporting events that are […]
The pharmaceutical sector is one of the most reluctant to new technologies, as it is subject to strict legislation. When dealing with such a key issue as people’s health. Pharmaceutical companies tend to be especially cautious when it comes to implementing innovations and “experiments”. But as online becomes more integrated […]
More than 500 million tweets are shared every day, more than 300 thousand photos are upload on Facebook and around 4 million shares are made every minute. With so much content, how can we make our social media advertising campaign stand out ? How can we make a user decide […]
There is no doubt that apps are a great opportunity for brands to connect with their target audience and improve their results. Achieving app success does not depend solely on its technological development, but its initial plan must include the business model and app marketing strategy, with a priori budget […]
We are living in very interesting times for digital marketing, but I believe that the best is yet to come. That is why today I want to invite you to take a look into the crystal ball to see what the digital marketing agency of tomorrow will look like. Ready […]
The idea is to accompany them every step of the way and be there when they are ready to buy. Another advantage of this sector is that online purchasing and booking of flights, hotels and other services has taken off in recent years . 5 travel sector content with high […]
But like any marketing tool, email never stops evolving to adapt to new times. If you want to get the most out of it, it is essential that you are up to date with consumer habits. That is why today I want to tell you about the trends and benefits […]
Not surprising when you consider that, according to Social Times, 76% of social media users post holiday-related updates and photos. Without a doubt, the networks are a place where your potential clients are receptive to everything related to travel. That’s why today I want to share with Practical guide […]
I will never tire of saying that one of the things that makes digital marketing fascinating is that it is a discipline that is constantly changing . This change affects not only the tools and technologies we use, but also the very nature of our work. This is the case […]
One of the biggest fears of companies that do email marketing is ending up on their recipients’ spam lists. We want users to like us, to make sure our emails reach their main inbox and to open them without fail. But to what extent does this happen and how can […]
