With its advanc targeting options, the ability to improve brand visibility and the ability to measure campaign results, Amazon Ads can become a strategic lever for success in the B2B context. B2B companies that take full advantage of this advertising platform can gain a competitive advantage, increase brand awareness, generate qualifi leads, and drive business growth. New call-to-action TweetShare Andrea Disanto Written by Andrea Disanto Google Ads specialist with a great knowlge of companies and the Italian and international market.
Passionate about numbers and Online Marketing,
after 3 years of experience with Google, I return to Italy thanks to Inside Comunicazione with the desire to europe email list have more direct contact with companies.Storytelling and corporate communication: clarity and useful advice LEONARDO ROSA – 10 AUGUST 2023 Storytelling and corporate communication Storytelling, in the context of corporate communication, represents a methodology us in marketing for many years, even before the term itself was coin. But, despite this fact, companies still struggle to apply storytelling in a correct and target way in relation to a branding or advertising campaign.
So let's try to clarify things, also providing some useful advice.
You might be interest in: “How to reconcile storytelling and P in B2B: pitfalls and opportunities” Definition of storytelling Storytelling and corporate communication Over the decades, even just the definition of storytelling has given rise to many discussions between companies and communicators, often arriving at formulas far from reality. According to the manuals, storytelling is defin as “the art of telling stories, a technique us as a persuasive communication strategy, especially in the political, economic and corporate fields”. Country List All correct even if the one just indicat constitutes a wording that does not stand out either for its synthesis or incisiveness. With greater imagination, the writer Alessandro Barricco delineat the boundaries of storytelling in a certainly more original way.