Apart from social media, in digital marketing , the website is also one of the media that is often used for marketing. So, through this website , companies usually create various content in the form of articles to increase traffic and conversions.
Unlike social media which is calculated by the number of likes , comments , and shares , the website has several measuring tools to find out what percentage of engagement it gets. For that, the formula that you can use is as follows.
However, you can adjust this formula by changing what kind of engagement you want to know. For example, you want to measure user engagement from the number of new subscribers after reading content. Or you want to measure the level of engagement from the length of time website visitors visit .
Engagement Rate for Certain Factors
For example, you want to find out the rom the interaction of the likes of your followers by adding the weight of the likes to two. Meanwhile, other factors such as comments will be given a weight of one. So, the engagement rate formula that can be used is as follows: he firste calculator that you can use is Phalanx. This tool is aalculator for various Chinese Malaysia Phone Number List social media. Starting from Instagram, Facebook, YouTube, Twitter, Titoki, Discord, to Twitch. Interestingly, you can also track business competitors through this one tool . If you are looking for an engagement rate calculator from Indonesia, you can use All Stars. Well, All Stars itself is an engagement rate calculator specifically for Instagram accounts. You can use this tool for free by simply entering your Instagram username in the column provided.
Tips for Increasing Engagement Rate
So, later you can develop new marketing strategies that are more targeted for social media and websites. In order to maximize content so as to increase engagement rate , here are some tips you can do If previously the method be Country List a of measuring was by calculating total engagement divided by total followers and then multiplied by 100, then this method is different. In how to calculate the on this one, you can add or subtract weights for certain factors.