It’s the age-old debate of every email marketing conversation: “when is the best time to send an email newsletter?” the answer is — there isn’t one best time. Yes. You read that right. If you want to increase email engagement rates. It’s not as simple as picking a certain day or time. Similar to farmers insurance. “we know a thing or two because we’ve seen a thing or two” when it comes to email marketing. Every year. We study over 100 billion emails to curate an annual report about email marketing trends and engagement. And do you know what we’ve found? The best time to send an email newsletter varies by industry. Audience. And engagement goals. There is no one-size-fits-all time to send an email newsletter.
To accomplish this
The core of email marketing engagement is a newsletter tailor to your product. Brand. And target audience. To accomplish this. It’s essential to continually test. Analyze. And optimize your email campaigns. What does this look like in real-time? Let’s dig in.Test your emailsThe foundation to perfecting email engagement is testing what works and doesn’t work for your audience in every aspect. This includes testing the time of day you send. Subject lines. Copy. Graphics. And other key elements africa email list of the email. Note that this may be different for each audience segment. Product. And type of email (I.E.. Feature announcement vs. Welcome email) you send. It may sound overwhelming to test so many things with multiple segments. But thankfully there’s a systematic way to approach email tests that will simplify uncovering trends: a/b testing.
To segment your subscriber list
To segment your subscriber list. Divide your email list into smaller lists according to key characteristics. Such as demographic. Business type. Purchase behavior. Or location. Segments will allow you to see what has the most impact on each brand audience as well as provide more target email marketing in the future. Ideally. Your email marketing platform should have Country List a segmentation tool that will make it easy to do. Here’s how it works on campaign monitor’s platform. Send transactional emails with confidenceOnce you have segment lists. It’s time to form a hypothesis. Or “ucat guess.” just like you would in a scientific test. To develop your hypothesis. First pick a segment of your list to focus on. Then pick a single element to test that’s key for that group.