EAT is a parameter by which Google algorithms until recently assessed the quality of content. Currently, it functions as EEAT, i.e. Experience, Expertise, Authoritativeness, Trustworthiness.
Content created by experienced specialists, supported by reliable sources, has an advantage over non-unique and unreliable content.
What else matters in 2023? You already know the search engine requirements, but you also need to know what users expect. It turns out that the most easily digestible form of content is video. So if you want to run an effective SEO campaign focused not only on the search engine, but also on users, don’t forget about engaging videos!
What Else Matters in 2023 You Already Know the Search
Conclusions In 2023, on-page and off-page activities have the same importance for SEO. An effective positioning Ws Data strategy should therefore cover both on- and off-site activities.
Focus on creating useful content, video marketing, mobile indexing, valuable links and user experience, and you will quickly see positive results.
The update introduced on August 25 and then on December 5, 2022 is intended to push aside content that does not meet user expectations and reward useful and valuable content with a high position. How to adapt to this change? Google emphasizes that texts should be created for people, by people.
Sites Violating Google's Policies May See Their Rankings Reduced
The point is that they actually help solve a given problem for the user, are based on statistics, research and analyses, and are unique.
It is worth knowing that unhelpful content may cause the position of the entire domain Country List to suffer, not just the subpage where the content is located.
There is no need to give up one or the other. They should not be treated as alternatives to each other. Each group fulfills a slightly different task, which is why both are necessary to achieve the best possible results – especially in a very competitive, popular industry.