Some activities performed as part of on-page SEO not only affect the position of the website, but are also responsible for how it appears in search results. This mainly concerns the optimization of titles and meta descriptions and the implementation of structured data rich snippets.
Stay updated!
Regularly check the rankings of the most frequently searched phrases and constantly update your knowledge about what and how users are looking for.
Conduct discussions with your audience on social media to know what they expect from your website. Remember, you are creating for them, so you cannot forget about their expectations. Try to improve your business every day!
Factors that are particularly important in 2023
Activities performed outside the domain are called off-page SEO. The basis is link building, i.e. obtaining links from authoritative external websites.
This action is intended to draw Google’s attention to the domain being positioned and make Whatsapp Data it valuable and credible in the eyes of the ranking algorithms.
In 2020, Backlinko, in cooperation with Ahrefs, analyzed search results. One finding was that position 1 in Google has on average 3.8 times more backlinks than positions 2 through 10.
What activities does off-page SEO cover
Since then, the search engine has introduced several updates regarding links, Link Spam Update (December 14, 2022). We can therefore conclude that today they are of equal or greater importance for SEO. All this to expand the domain’s natural link profile and increase its popularity.
Some people also include analysis of competitors’ websites in the Country List pool of off-page SEO activities. Although this is a permanent element of the SEO campaign, it does not have a direct impact on the ranking position.
On-page and off-page SEO together create a comprehensive strategy for increasing your visibility in the Google search engine. The bad news is that you can’t choose which group of activities is more important, and the good news is that you don’t have to choose!