To establish a general overview, let’s borrow a table from the other text that we have already cited here: Type of search Organic Search Paid Search Range Potential 80% to 90% of the public 20% to 10% of the public Deadline to obtain results Long term (over 12 months) Short term (up to 3 months) Media investment None Linked to cost per click Production investment Improve website, content, external links. Campaign maintenance. How to scale results Maintain production. Increase media investment Dedication Constant. It can be sporadic (the campaign can be temporary). You got the general idea, right.
Think about how it generates returns
Now, the big question would be: why does Google need to keep the two separate? There’s no secret, because the search engine’s entire business model is based on this separation. Why should the two types of search be separated? Why should the two types of search be separated? We have already mentioned it here, and you are certainly aware of several platforms that are based on advertising: TV channels; radio stations; magazines; content portals; newspapers; blogs; social media profiles; etc. It’s quite simple to speculate how they all evolved into this business model: the channel is created; channel starts producing relevant content; the content attracts new database attention and generates an audience; the public starts to follow the channel; the channel consolidates itself with a following base; the channel begins to sell this reputation to advertisers.
Thinking about SEO is essential for your
This is exactly the same as what happened with Google. In the beginning there were no advertisers because the search engine had no reputation. And how did Country List she achieve this reputation? It focused on its user , ensuring that they would find the best search results. Even today, people still trust Google because they still believe it has the best answers. In other words, no different from other channels, what generates this authority for the search engine is the trust of its audience. Your impartiality. If a magazine starts selling articles (and not just ads) to companies, will you continue to trust its content.