Course not? It’s the same thing with our friend Google. In the end, we are talking about a vicious circle: Google delivers the best answers; user trusts Google; search engine gains reputation; advertiser values this reputation; Google sells ads. So, the biggest search engine in the world can never stop offering organic search. And above all, you can never let advertisers interfere with your impartiality – which is what maintains Google’s authority among those who use the search tool. Debunking the myths Even though everything we cover here makes perfect sense, it is still possible to hear some myths when we talk about the relationship between SEO and advertising on Google. And the most common myths are precisely linked to the influence of advertising money on organic results: investing in.
Appearing on GoogleThe secret to selling more on
Google Ads makes your website rise in search; Big advertisers get special treatment. The reason why both positions are myths is the same as what we have already mentioned here: Google cannot compromise its reputation. Let’s talk briefly about each one, using Google’s own words. Myth 1: investing in Google Ads makes your website rise in search Matt Cutts was one of Google’s most prominent engineers, and constantly answered questions from SEO experts about how search works and questions about organic ranking. Although he left the search engine at the beginning of 2017, his words are Latest database still valid, and remain the basic premises of the search engine’s positioning. (If you’re interested in following someone else who’s still at Google, it’s worth following John Mueller on.
The use of Google Ads does not generate any
Returning to our myth, see how Matt Cutts takes him down in less than 1 minute (in English): Making a quick transcription of the video: question: if I invest in Country List Google Ads , will my website rise in organic search? answer: no. The use of Google Ads does not generate any interference in the algorithm that makes your pages rank better. If you want more positions on Google, write good content and have a good website. Don’t count on Google Ads to rise in searches. It can’t be more direct than that, right? And if you’re still wondering why, remember what we said above: Google’s reputation and firepower with advertisers depends on this separation between organic and paid. Myth 2: Big advertisers get special treatment Another question that is sometimes raised is based on the following reasoning: “Okay, paying Google doesn’t help my organic results.
