Sometimes the things we can’t change end up changing us.” This unattributed quote feels particularly relevant as we all are in the midst of change that we didn’t anticipate for 2020. Yet, what is up to our discretion is how we react and respond to this change. B2B buyers and prospect audiences have already enacted significant changes to their daily operations and functions, which means B2B companies must shift in kind to mirror their new normal. While change can seem particularly daunting when it involves business practices that may have guided a company for years, focusing in on the highest-level consumer shifts can simplify the adjustments that should be made. Below, we highlight several consumer shifts that have emerged in recent weeks and what they mean for B2B organizations.
Outlining key questions that leaders and teams
Should be asking. Disruption-driven B2B Buyer Shifts Going Online People still want to connect, but in-person experiences for most are not an option for now. As a result, the virtual world is quickly taking on a life of its own. As events, tools and Car Bodies Parts and Accessories Email List meetings all move online, consumers are engaging via screens for larger portions of the day. The internet certainly isn’t new, but most people are accustomed to a blend of in-person meetings and independent work throughout the day. Connecting on platforms like Zoom, once reserved for dispersed teams, is now ubiquitous. And this digital presence applies to all device types. According to GlobalWebIndex, 40% of US adults are spending more time on their smartphones since the coronavirus outbreak began.
This can prove especially challenging for B2B
Instead of pushing individuals to purchase, these organizations need to remove points of friction throughout the digital experience and nurture prospect and customer relationships with the right information at the right times. Key questions for optimizing digital experiences: How can our website and online experiences be more intuitive and be Country List acomplimentary for buyers and their needs? What are the differences across our mobile and desktop experiences? Working from Home Prior to the COVID-19 outbreak, only 3.6% of the US workforce worked part-time or more from home. Contrast that with the March 2020 Gartner Report that noted .
