How to Determine which typically show a smaller number of characters. With this in mind, you may wonder if your subject lines should be shorter to accommodate on-the-go subscribers.
Is there a secret to the perfect subject line length?
Every subscriber list is different, so the perfect subject line length depends on a variety of factors. But it’s possible to get insight into ideal lengths for your industry. Unlock those Brazil WhatsApp number data insights, and you’re bound to see increased engagement and performance from your marketing emails. In this post, we’ll share some actionable tips for finding the correct email subject line length for your email marketing strategy.
Which devices and clients your emails are being read on
The number of emails opened on mobile devices has increased dramatically over the last decade. In 2021, mobile accounted for 41.6% of total opens. Yet, somehow, 1 in every 5 emails sent are still not optimized for mobile. While mobile optimization has more to do with the code or template you’re using, it has implications for your subject line as well. Different devices will truncate your subject lines differently, and if you don’t test for them, you could end up with some painfully awkward results. Luckily, Campaign Monitor’s Inbox Preview feature enables you to see previews of your email in over 25 different email clients before sending your campaign to ensure your email looks great in any inbox.
screenshot of campaign monitor’s design and spam test
When considering the subject line length that will work best for your marketing emails, consider using data to pinpoint subscriber devices. Are most of your subscribers opening emails on mobile, or are they sticking to their desktop? Campaign Monitor users can Country List easily find this information in your Campaign Monitor account, in the Campaign Reports section under Email Client Usage. This will help you optimize your subject line length. Here are some 2021 statistics for the top 10 email devices and client including market share: