How to Up Your Marketing Game by Using Animated GIFs in Your Emails

For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes. How to Up Your GIFs can communicate ideas or concepts much quicker than words or still images. However, GIFs only work if they, well, work. If a GIF shows up as a still image or take seconds to load, you’ve lost any advantage the format might bring. Whether you have a GIF ready to go or you’re trying to familiarize yourself with the format, knowing how to put a GIF in an email is only part of the picture. Make sure you not only add your GIF correctly but also choose the right GIF by following these steps.

Optimize your GIFs for email

Every modern email platform allows you. But they can’t guarantee an identical user experience. User variance — from screen size and internet speed to the option to turn off GIFs in Microsoft Outlook — means you have to be careful to make sure your readers don’t miss out on anything. Is a quick way to make sure everyone sees the message you meant Japan phone number data to send. Everything you need your audience to see should be visible in the first frame of the GIF. Switching off GIF animations, as some email clients allow you to do, doesn’t lead to a blank box — it just shows a static image. That picture might not be able to communicate quite as well as your GIF, but it should cover the basics.

Download and then re-upload

Phone Number List

This method is the most involved and doesn’t come with any special benefits (unless you habitually download GIFs and have one ready to go). However, if your email client is refusing to copy an image that’s hosted on another site, you may have to upload a fresh version. To download a GIF, right-click the image and select “Save Image As.” Make sure the file keeps the .gif extension or you’ll lose the animation! It’s smart to double-check a GIF after downloading to make sure your device saved the correct image format.

Make sure you’re using a GIF for the right purposes

GIFs are best used for replacing video rather than for frivolous laughs. They change the tone of an email and risk irritating audiences because they take longer to load. When used correctly, they can enlighten and inspire your audience. When used Country List excessively, they can annoy your readers or obscure important information. In your email client, compose a new email, click the Add Image button, and select the option to upload a new file. Navigate to the GIF you saved, select it, then hit “Done.”

Leave a Reply

Your email address will not be published. Required fields are marked *