Search

4 Steps To Improve Email Deliverability

If you have a new IP address with little to no sending reputation. Improve Email Deliverability build it up by slowly increasing the number of emails sent from it. Start by sending emails to your most engaged subscribers who will drive up the open rate, signaling the email provider it’s “good” mail. Sending a large number of emails — like to your entire email list — from a “cold” IP address will likely get flag as spam. It also might get you blacklist before you get start.

Put authentication protocols in place

A double opt-in is when a subscriber is sent an email to confirm their subscription before being add to the email list. This prevents hard bounces because the user has to verify their email. It also requires an extra step of commitment from the subscriber to WhatsApp Number List confirm their email so you’ll end up with fewer unengaged users. The first issue you’ll run into with buying an email list is most reputable email service providers (ESPs) won’t allow you to send emails to email addresses that have not opted in. They do this to preserve their own sender reputation and business.

Maintain email list hygiene

Whatsapp Number List

It doesn’t matter if you have a massive email list if most of those emails are bouncing or not opened. When bounce rates increase and engagement metrics go down, it signals the receiving server’s Intrusion Prevention System (IPS) you’re not actively maintaining your list or sending engaging content. And your emails will likely get sent to the spam folder when the server receives these signals. Maintaining an email list and promoting long-term growth requires proactively pruning and managing your list.

Don’t buy email lists

Buying email lists contributes to high bounce rates and low engagement and ultimately compromises the integrity of the portion of the subscriber list that did opt-in. And, if you do find an ESP that’ll allow you to send to this list, the quality won’t be there. Many Country List of the addresses on bought lists are invalid, inactive, or recycled. You’ll also likely run into spam traps using bought email lists. Spam traps are create by blacklist providers who deliberately place fake addresses on bought email lists to identify domains sending spam.

Leave a Reply

Your email address will not be published. Required fields are marked *