Email marketing is a key component of most successful marketing programs. Full-featured email marketing software will help you not only execute compelling campaigns, but enhance and improve after each send. Features—Look for features such as customizable email templates, easy-to-use email design, and mailing list management. Most software also includes a […]
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Moving stinks. Whether you’re moving across town or across the country, the process is never pleasant. And typically, the same goes for moving software tools. Even when you’re switching to a tool you’re excited about, the moving process can be a pain. The interface is slightly different, there are new terms […]
A quick roundup of Mailchimp alternatives for those who are looking for an ESP, or looking to make a switch. When it comes to growing your business, there’s perhaps no medium more important than email. With an ROI that can reach $44 for every $1 spent, email is an incredibly […]
Email subject lines can make the difference on whether or not your email gets opened. Even noticed, in a crowded inbox. See what it takes to craft great ones time and time again in this post. In any relationship, your opening line sets the tone for what’s to follow and […]
It’s been a wild couple of years for email marketers. Sure, you could say that about pretty much everything, but it feels particularly true in the email marketing world, where we have seen some unprecedented statistics and monumental technological changes. We’re here to make sense of it all with our […]
With so many digital channels available to marketing teams, it can sometimes be difficult to choose. Luckily, there’s no need to limit yourself. As long as email marketing is one of the channels your team leverages, you’ll likely see results from your efforts. That’s why we’ve assembled an impressive collection […]
For a format created in 1987, GIFs can do a lot to make your email marketing efforts seem modern. They’re not just for fun and memes, either; sometimes. How to Up Your GIFs can communicate ideas or concepts much quicker than words or still images. However, GIFs only work if […]
According to the National Retail Federation, the average Valentine’s Day gifts and celebrations in 2021. With so much money trading hands on Valentine’s Day. 45 Valentine’s Email there’s no reason your customers shouldn’t receive Valentine’s Day emails from you. B2C subject lines Here are some of our favorite subject lines […]
When a user opts-in to Mail Privacy Protection. They’re allowing Apple to pre-fetch (or download), emails and email images to their device. What the Future This takes place with or without the user deciding to open and read the email message. Email image pixels, which indicate opens and open rates, […]
While other marketing tactics go out of vogue. 15 of the Best it begs the question: why have newsletters stood the test of time? Well, newsletters keep subscribers informed about your business or product without being overly “salesy.” They give subscribers the agency to engage with your business on their […]
