With so many digital channels available to marketing teams, it can sometimes be difficult to choose. Luckily, there’s no need to limit yourself. As long as email marketing is one of the channels your team leverages, you’ll likely see results from your efforts. That’s why we’ve assembled an impressive collection of 24 email marketing statistics every professional should consider. Especially when choosing a primary marketing channel. In this infographic, you’ll find data-backed email marketing stats on everything from personalization, email automation to ROI, and mobile emails.
Email personalization
Open rates for personalized emails average 188% compared to 12.1% without personalization – Statista 94% of customer insights and marketing professionals stated that personalization is “extremely important” for meeting their email marketing objectives – Conversant Media 66% of all marketers are working toward securing internal resources to Australia phone number data execute personalized marketing programs – Conversant Media Marketers have seen a 760% increase in revenue from segmented campaigns – Campaign Monitor [First Name] emails with personalized subject lines are 26% more likely to be opened – Campaign Monitor 50% of companies feel they can increase interaction with email by increasing personalization – Experian
Marketing automation
Email marketing can take time to master. It involves keeping best practices in mind for every campaign you create. Overcoming common rookie mistakes, and optimizing emails for increased engagement. However, these practices alone do not ensure success. You must also understand how to measure the results of your efforts. These metrics, like the rest of email marketing, are ever-changing, too. When features like Apple’s Mail Privacy Protection are released, there’s potential for change in how we view success in email marketing. So, it’s important to stay up-to-date. Before you delve too deep into learning everything there is to know about email marketing, take a step back, determine what your goals are for email marketing, and then decide how you will measure your success. Each email marketing campaign can be different, especially if you have different goals for different campaigns (e.g., generating leads and growing a subscriber base), but there are some basic metrics every email marketer should learn how to track.
Email Marketing Metrics Every Marketer Needs to Know
Your click-through rate measures how many people clicked your link, while your conversion rate will assess how many people clicked on the link and then completed a specific action. For example, if you included a link in your email for your subscribers to Country List participate in a Black Friday sale, the conversion rate would tell you what percentage of the people who clicked the link made a purchase. Conversion rates give you unique insight into your return on investment. When you know how much you have spent and how many subscribers are converting, it’s easier to determine whether or not the money you are putting into your campaign is paying off.
