is often Only in shorter and simpler, but still requires special attention. It involves fewer decision makers and requires a more general approach to segmentation. Digital lenses Can companies in the B2B and B2C market have common objectives? Absolutely yes, or rather, there can be affinity but also contrast. Let’s think about subscribing to the newsletter, lead generation more generally or downloading a catalogue. These are all conversions, i.e. measurable objectives that can
Knowing the Acquisition Funnel of
sometimes adapt to both realities. Audience segments When we talk about B2B and B2C we must remember that the reference market involves completely different audiences from each other. Even if the customer journey – and therefore the 4 phases mentioned above – are potentially the same, the difference lies in the behavior. Let’s think about oneB2C business lead fashion e-commerce: in order to proceed with the purchase of the red t-shirt with zip chosen in the specific category, the user will presumably not need to go through who knows what
Our Digital Reality and Therefore
decision-making stages or – except in certain circumstances – to ask for further information or assistance on the product before proceeding with the purchase . The channeling and Country List purchasing phase is rather rapid. On the contrary, if we think about the website of acompany that sells B2B wood cutting machines, the user will not access the site ready to convert or with