How much should you work on your website during a marketing campaign

A permanent online presence has become a necessity when it comes to making ourselves known. We have a clear example in online casinos (such as Ultra casino online ). They have learned to manage a much greater advertising reach since they focus their investment on placing ads. While the offering of their betting and entertainment

María Miras new Head of Advertising at popin

María Miras , new Head of Advertising at popin_ . With this incorporation, popin_ takes another step in its expansion strategy , promoting its transformation and growth plan focused on a creative and wellness communication environment. María will lead the innovation project in content & social, new digital channels (NFTs, Metaverse, virtual) and employer branding

Criticism piles up on Yolanda Díaz distributors and producers react

Criticism piles the reactions to Yolanda Díaz’s proposal regarding the prices of basic foods have not been long in coming: the food and distribution sector has already put its cards on the table. At the beginning of this week, the Minister of Labor and second vice president of the Government announced her desire to seek

ROI of SEO Consulting: Is It Worth the Investment?

Those that worked years ago ROI of are now unviable. Because there is already too much competition from other niche. Companies, because they have gone out of fashion or because. As in the case of the health sector. Google’s algorithms have eliminated them from the SERPs since the famous. Medical Update . . Recipes .

Negotiating SEO Consulting Rates: Tips and Tactics

If you don’t know where Negotiating SEO to start looking or simply don’t have inspiration, you can investigate possibilities starting from a horizontal website that touches on several topics. What we will do is examine the organic traffic of that website to find out which URLs have the most visits and which keywords are ranking

In the present we choose the ways and moments in

Protect the details. Many times small details hinder the information architecture. The architect and the platform manager, then, must be clear with the choice of labels, with the naming of the content, with the words and forms used to communicate. If you do not pay attention to these small details, the information architecture will be

Be open to the possibility of incorporating new

Likewise navigation routes serve to make. The transit through information natural and simple. The main navigation systems are hierarchical. In conclusion, when the information is nested in folders and subfolders  matrix  when multiple hierarchical criteria are used or contextual  when the degree of relevance between the contents is used to suggest navigation . The system

The website is navigated has a high impact

Plan manage and develop each content that will be available on the website. Simplify the interfaces for searching content within the website. Ensure excellent website usability on all devices. Guarantee accessibility to the website from any type of device or connection. Based on the results, provide feedback on each of the website optimization processes. Recommended

Label and classify each of the contents that will be

However it was not until 1998 that and peter published information. Architecture for the world wide web known as the “polar bear book. Document the term was adapted to the field of website design and the foundations of this discipline were laid. Since then, the main objective of information architecture was to facilitate understanding and

But it was of ted talks who first used the term information

The interaction of people with products or services through devices. And in the second, it is the review and analysis of the perception—positive or negative—of people when they interact with products or services through devices. In short, user experience is a discipline of the digital world that serves to plan and analyze the interaction between

Digital marketing strategies

If we want to achieve certain objectives, there is only. Digital marketing one way: draw up a strategy. This is applicable to any area: business, personal, economic, etc. Even in love! When we want to win over someone, we draw up a strategy get her attention, start an informal. Conversation, have a first meeting. Until