If we want to achieve certain objectives, there is only. Digital marketing one way: draw up a strategy. This is applicable to any area: business, personal, economic, etc. Even in love! When we want to win over someone, we draw up a strategy get her attention, start an informal. Conversation, have a first meeting. Until he says “yes” to you, or he says “no”! The same thing happens in digital marketing. As a company, we will define objectives that we want to achieve thanks to the Internet, but we have to know what is the best strategy to achieve them. And this, I’m sorry to tell you, is not easy. Because? Because many times we do not know which strategy is the most appropriate, we do not know how to execute them or we do not know the possibilities that one or the other offers us. Added to this is the lack of information in this regard. There are few books or articles published that explain exactly what digital marketing strategies are and what we can achieve with each of them.
What Digital marketingis a digital marketing strategy
The first thing is to define what a digital marketing top industry data strategy is . By marketing strategy we understand . Set of interconnected actions that we will carry out in order to achieve certain objectives . That is, everything we are going to do. We should not confuse it with tactical actions. For example, publishing a post on TikTok is a tactical action. Managing the presence of a brand on social networks with the intention of achieving measurable objectives would be the strategy. A strategy must answer 4 questions: What are we going to do, where, when and how are we going to do it to achieve the defined objectives. To make it easier for you to understand. I am going to explain the different digital marketing strategies and what objectives we can achieve with each of them. Many times, for the same objective, we can choose two different strategies.
Estrategia de Inbound Marketing
Inbound marketing is the digital marketing strategy that Country List seeks to attract customers by creating valuable content that solves their needs. To do this, different digital strategies are combined SEO positioning, social media, email marketing, etc. That are not intrusive, with the aim of capturing the user’s interest at the beginning, of the purchasing process and accompanying. Them until the conversion or final sale . What objectives can we achieve? With this strategy we can set the following objectives: Visibility . Inbound marketing is very convenient for those companies or brands that want to make themselves known. Capture leads . The previous step to closing a sale is to obtain your information. Therefore, if the commercial objective is to increase the number of clients, the marketing objective is to attract qualified leads , with inbound marketing being one of the most appropriate strategies. Loyalty . Many times it is more interesting to retain our customers than to get a new one.