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Content Love from Show Sponsor

Ahrefs is a powerful SEO toolset with lots of great tools. Content Love for content marketers looking to increase traffic from Google. Ahrefs tools make it easy to find out what people are searching. For on Google, so you can create content around the most popular search queries. You can also find the content that gets the most shares or the most backlinks, so you can piggyback from there and get the same results. And finally, you can easily research your competitors and find out which content gets the most traffic from Google. Here’s a special opportunity for PNR podcast listeners: Listeners who tweet using the hashtag #ThisOldMarketing between September 30th and October 28th will be entered into a drawing to win a yearly Ahrefs account plus a signed copy of Joe and Robert’s new book . Earn. 

Build Content Love your audience

Today’s purchasing committees are diverse. Millennials category email list already have a seat at the buying table between Generation X and Baby Boomers, and their differing preferences make navigating an already complex buying environment even more difficult. This change may seem trivial, but it has a huge impact on how marketing teams operate, how sales teams engage, and how final purchasing decisions are made. SnapApp and HeinzMarketing recently conducted a study to answer the following questions: How do different generations like to buy? Their report, “Millennials are here! How generational differences impact today’s B2B buying committees,” explores the generational differences between Millennial buyers, their Generation .

discontinue ineffective activities

For the first time, we asked respondents if they had Country List stopped any content marketing efforts they found ineffective to focus on what brought them the best results.  of top perf of all respondents say the same. That’s not enough. Even top performers have work to do in this area. How to use this insight : You and your team don’t have much time to work. You need to make sure you are working on the right thing. Add things to your content to-do list as well as remove some things to make room for other things. How do you do this? It all comes down to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.

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