Past surveys, respondents selected content marketing goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and “Lead Generation,” as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals). This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.
Align metrics to goals
In past surveys, respondents selected content marketing industry email list goals and metrics from a list. This includes goals like “Brand Awareness,” “Engagement,” and “Lead Generation,” as well as metrics like “Website Traffic” and “Sales Lead Quality.” and “sale”. And you know what? Almost every year, brand awareness was the number one goal and website traffic was the number one metric. We’ve also learned over the years that goals and metrics are highly dependent on your organization’s context (e.g., your content marketing maturity level, your prospects’ unique buyer journeys, your annual revenue goals). This time I switched to focusing on a single question. How well an organization aligns its metrics with its content marketing goals.
Blending craft and process
You and your team don’t have much time Country List to work. You need to make sure you are working on the right thing. Add things to your content to-do list as well as remove some things to make room for other things. How do you do this? It all comes down to that documented content marketing strategy. Michael Porter, a founder of the modern field of strategy, said, “The essence of strategy is choosing what not to do.” CMI founder Joe Pulizzi has been talking about strategy documents for years, but they’re more important than ever. The essence of strategy is choosing what not to do, says MichaelEPorter. productivityClick to Tweet Once your content marketing strategy is documented, be very focused and only work on things that support your strategy.