User-generate content (also known as consumer-generate content) is a powerful way for marketers to raise brand awareness. The beauty of ugc is that the content is create by someone else. An advocate. A customer. An employee. Or a social meia follower rather than the brand itself so carries more weight as word-of-mouth promotion. Plus user-generate content is usually positive (although bear in mind opening the door to ugc means negativity can creep in) so you can leverage it to attract and influence new customers. User-generate content is a great way to humanize your brand and show people the human side behind your product or service
It can make you more approachable
It can make you more approachable as a brand. More likable. And ultimately more sellable. So. Let’s find out the nuts and bolts of ugc so you can use it to your best advantage. What is ugc? First of all. What is user-generate content? As the name suggests it’s content create by someone else talking about your brand or relate somehow to it. So. The ugc content may or may not tag your brand. But a smart social meia strategist keeps an eye out for content that could be useful. Whether it’s tagge or not. According to statista. 45 percent of shoppers conduct research online before making a purchase.
Testimonial. Blog. Live stream
This means that consumers seek out information or reviews on a product or service and feeback from real people can have more sway than brand-generate content. The ugc content share can be a video. Image. Testimonial. Blog. Live stream. Review. Or even a podcast. This image-le example from nike shows how the brand calls out for ugc to engage its online community. The brand regularly generates and reposts user content on their social accounts linke to hashtags like #airmaxmondays. Nike instagram post nike instagram post tip: read our case study ‘nike: always ahead of the curve’ for an in-depth look at the marketing use by the mega-brand. Why use ugc in your marketing?
